Built for Australian Marketing Agencies
Retainers on schedule. Concentration in view.
Invoice the retainer on the 1st without thinking about it.
Scope-of-work proposals, recurring retainer invoicing, project + retainer pipeline, team time tracking and a top-client concentration view, built for AU agencies who'd rather grow than reconcile. All-in-one for $0 to $69/mo, replaces Accelo + HubSpot Sales + Harvest.
Free plan. No card required. · GST & ABN built-in · Retainers auto-invoice on the 1st · Sign up in 60 seconds





Cut $51+/mo from your software stack by replacing Accelo + HubSpot Sales + Calendly + Harvest with OneBookPlus.
See your savingsFree Tools & Resources
Reference material for agency owners and account leads
Start a Service Business
8-step founder guide, ABN, GST, PI, engagement letters, pricing, first 10 clients for consultants, agencies, and freelancers.
Operator GuideProject Pricing Models
Hourly vs fixed-fee vs retainer vs value-based, when each model wins, AU benchmarks, and how to phase fees.
ReferenceScope of Work Template
Drafting a tight SOW, deliverables, acceptance criteria, scope creep clauses, change-request workflow.
ReferenceProfessional Indemnity for Services
PI insurance for consultants, marketing agencies, and freelancers, typical $1–5M cover, premium ranges, run-off.
InteractiveConsultant Hourly Rate Calculator
Interactive, target salary, billable utilisation, overheads, GST + super, daily/hourly rate.
Key takeaways
5- OneBookPlus is agency management software for Australian marketing, creative, digital, PR and content agencies (1 to 20 people), proposals, retainers, project pipeline, time tracking, CRM and GST-compliant invoicing. From $0/mo (Free), $29/mo (Starter), $69/mo (Growth, AUD).
- Industry-typical agency management fee on managed media spend is 10% to 20% of the media buy (e.g. a $50,000/month Meta + Google Ads budget produces $5,000 to $10,000/month of agency fee revenue on top of the pass-through cost). OneBookPlus tags media pass-through separately from fee revenue on invoices so revenue reporting reflects what the agency actually earns, not the gross media volume routed through it.
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- Monthly retainer billing should be recognised over the service period per AASB 15 / IFRS 15. OneBookPlus tracks both cash-received and accrual-basis revenue so your management accounts and statutory financials reconcile cleanly.
- GST is charged on agency fees and on the on-charge of media spend to AU clients. OneBookPlus calculates 10% GST on every invoice line, including media pass-through, with ABN displayed and BAS-ready export built in.
- Industry-typical agency utilisation benchmarks: 65% to 75% billable hours for production roles (designers, copywriters, strategists); 35% to 55% for senior account/leadership roles. OneBookPlus tracks time per team member against those rates, so under-utilisation surfaces on the dashboard before it hits the P&L, per-role utilisation rollups are on the roadmap.
Everything for the agency
Built for how agencies actually run
Retainers, projects, proposals, time, concentration risk and CRM, the operational layer you need, without the PSA-suite price tag or the bloat that comes with mid-market tools.
Retainer Invoicing On Schedule
Monthly retainer + project work + media-spend pass-through on one branded invoice. Recurring schedule fires GST-compliant invoices automatically, set once, never miss a 1st-of-the-month send.
Scope-Of-Work Proposals
Build a proposal with deliverables, milestones, fees and terms. Client accepts on their phone, the project opens automatically, kickoff brief drops into the workspace, retainer schedule fires.
Project + Retainer Pipeline
Active retainers, in-flight projects, pending proposals on one board. Budget, hours used, next milestone per engagement, drag to update, owner per lane, value rolled up.
Team Time Tracking
Per-team-member timers logged to retainers and projects. Senior strategists, juniors and contractors all on different billable rates. Utilisation rollups show who's billable, who's slammed, who has capacity.
Client CRM with Engagement Timeline
Every client with every proposal, project, retainer, invoice, note and email on one timeline. When a client account-manager hands over, the new lead picks up everything in one screen.
Top-Client + Concentration Risk
Dashboard surfaces top clients by month-revenue with a concentration-risk callout when one client crosses 40% of billings, so you spot dependency on a single account before they churn.
Free plan up to 5 active clients · No credit card · Cancel anytime
Free booking page included
Your agency business gets a booking page. Free.
Stop paying a website subscription you do not need, and skip the up-front designer quote. Every OneBookPlus agencie gets a branded booking page on the free plan. Want it on your own domain like a proper business website? The Website Builder app is $29/mo and we host it for you.
your-business.onebookplus.com.auoronebookplus.com.au/book/your-businessyourbusiness.com.au: your own branded domain, hosted by us24/7 emergency callout booking
A prospect lands on your booking page at 9pm and books a chemistry call for Tuesday. The intake form captures their vertical, monthly budget range and current marketing stack, so you walk into the call already knowing whether it's a $4k or $15k/month conversation.
Branded with your colours, logo & licence
Brand color picker in settings. Logo upload. Trade licence number shown on every page so customers know you're legit.
Show service prices upfront
90-day brand sprint from $12,000. Monthly performance retainer from $4,500. Customers see prices before booking, kills the price-shopping phone calls.
Mobile-first: looks great on phones
Your booking page is built mobile-first, so a customer searching on a phone can book without pinching to zoom.
Bring your own domain: we host the site
Already own yourbusiness.com.au? Add the Website Builder app ($29/mo) and point your domain at the site we host for you, through a guided DNS and SSL wizard. We don't sell domains, keep yours wherever you registered it.
Local SEO baked in
Schema.org markup for agency services + suburbs you cover. Google finds you for 'marketing agency in [suburb]' searches.
Agencies website cost, typical
What agencies pay for a website
- From $24/mo
Website builder
Squarespace's cheapest plan billed monthly, verified 2 August 2026. Wix publishes no fixed Australian rate.
- $15 to $40/mo
Web hosting + SSL
Bundled in builders; separate if custom site
- $1,500 to $3,000
Designer (one-off)
Only if you want a custom-built site
- From US$10/mo
Bookings on Calendly
Per seat, billed in US dollars, verified 2 August 2026. Separate from your website.
Typical recurring total
~$39 to $64/mo
+ US$10/mo per seat if you add Calendly for bookings, billed in US dollars, and $1,500 to $3,000 up-front if you hire a designer
With OneBookPlus
Included on every plan
- Branded booking page, free plan
- Hosting + SSL, free plan
- 24/7 customer self-booking, free plan
- Connect your own domain with the Website Builder app, +$29/mo (BYO)
Your total
$0 to $29/mo
See it in action
The screens a client file passes through.
These are real product screens: scheduled retainer invoices, the project and retainer pipeline, the scope-of-work proposal accepted online, and the concentration-risk dashboard. Tap any screen to zoom in.
Retainer invoices on a schedule
Monthly retainer + project work + media spend pass-through: all on one branded invoice. Recurring schedule fires GST-compliant invoices automatically.

Project + retainer pipeline
Active retainers, in-flight projects, pending proposals: one board with budget, hours used and next milestone per engagement.

Scope-of-work proposal, accepted online
A quote with the total on top, subtotal and GST underneath, quantity, unit price and GST on every line, a valid-until date, and one button that sends it to the client.

Agency dashboard with concentration risk
Top clients by month-revenue with a concentration-risk callout when one account crosses 40% of billings, plus quote conversion, avg days-to-pay and the oldest-overdue marker. The metrics that matter when one client churn could swallow the quarter.

From chemistry call to paid
How OneBookPlus works for an agency
Four steps from chemistry call to invoiced retainer, designed around how AU marketing agencies actually deliver and bill.
Prospect books a chemistry call
New business books a discovery slot through your booking page. Intake form captures vertical, budget range and current marketing stack.
Send a scope-of-work proposal
Build a proposal with deliverables, milestones, retainer amount and project fees. Client accepts on their phone: the engagement opens automatically.
Deliver and track time
Team timers log activity to retainers and projects. Pipeline shows where every engagement sits. Billable hours and outstanding balance per client roll up to the dashboard as work accumulates.
Invoice on schedule
Monthly retainer fires automatically. Tick off the milestones you've delivered and bill them together in one action. Media-spend pass-through reconciles separately. All GST-compliant, all branded.
Most agencies send their first scope-of-work proposal within an hour of signup
Who it's for
Built for every agency shape
From solo founder to 20-person shop. OneBookPlus scales without the mid-market PSA price tag.
Creative / Branding Studio
Project-led work with occasional retainer. Scope-of-work proposals, milestone invoicing, designer + copywriter time tracking.
Digital / Performance Agency
Retainer-heavy with media pass-through. Recurring monthly invoicing with fee revenue tagged separately from media spend so reports stay honest.
Content / SEO Agency
Deliverable-based retainers (articles/month, links/month). Production tracker, content delivery checklist, monthly invoicing.
PR / Communications Boutique
Retainer + ad-hoc project work. Senior consultant time at one rate, account exec at another, full client engagement timeline.
What a four-tool stack costs each month
Named tools, at each vendor’s own cheapest published plan, and ours underneath. Vendor pricing changes, so check each one before you decide.
Or use OneBookPlus
$29/mo
Everything in the list above, on one bill.
Start freeNo credit card · Free forever · Cancel anytime
Example walkthrough
Monday, the retainer run goes out
An illustrative walkthrough of a typical agency billing day
It is the first of the month, so the retainer schedule fires on its own. Every client on a monthly retainer gets their invoice without you touching it, which means no missed sends and no apologetic email about forgetting to bill.
Mid-morning there is a chemistry call with a prospect who booked through your agency booking page. The intake form already captured their vertical, their budget range and the marketing stack they run today, so the call starts at the useful part. You scope a pilot project and a retainer, draft the proposal, and send it from your phone after the meeting.
At lunch you run the top-clients view. One account has crept up as a share of monthly billings and the concentration-risk callout flags it, which puts diversification on the partner-meeting agenda before an account churns rather than after. The quote conversion figure over the last ninety days sits next to it.
Later in the week the prospect signs, and the pilot project and retainer are set up from the accepted proposal. Outstanding invoices narrow to the slow payers, and automated reminders chase them for you. Average days-to-pay is tracked against your terms, so you can see whether the trend is moving the right way.
How we compare
OneBookPlus vs agency software
How we compare to the tools agencies typically buy.
| Feature | OneBookPlus | Teamwork | Accelo | HubSpot Agency |
|---|---|---|---|---|
| Scope-of-work proposals | Yes | Yes | Yes | No |
| Recurring retainer invoicing | Yes | Yes | Yes | No |
| Project + retainer pipeline | Yes | Yes | Yes | Yes |
| Per-timekeeper billable rates | Yes | Yes | Yes | No |
| Top-client concentration view | Yes | No | No | No |
| Media pass-through line | Yes | No | No | No |
| Client CRM with timeline | Yes | Yes | Yes | Yes |
| AU GST + ABN built in | Yes | No | No | No |
| Free plan available | Yes | No | No | No |
| Price | From $0/mo | Subscription | Contact sales | Subscription |
Built for AU marketing agencies
100%
GST-compliant invoicing with your ABN
Auto
Retainer invoicing on schedule
1
Platform, proposals, retainers, projects, CRM
$0
Free plan to start, no card required
Agency savings calculator
What does your current agency software stack cost you?
Adjust the numbers below to match your real monthly spend. The total updates live, and so does what you'd save by replacing the lot with OneBookPlus.
Accounting (Xero, MYOB, QuickBooks)
Xero's cheapest published plan
Jobs & quotes (Accelo, Teamwork, Scoro)
ServiceM8's cheapest published plan
Website + hosting (Squarespace, Wix)
Squarespace's cheapest published plan, billed monthly
Bookings (Calendly, Acuity)
Calendly publishes US$10/mo. Type what you pay in Australian dollars.
CRM (HubSpot, Pipedrive)
HubSpot publishes US$20/mo. Type what you pay in Australian dollars.
Email marketing (Mailchimp, Klaviyo)
Mailchimp publishes no ongoing price. Type what you pay.
Rows open at the cheapest plan Xero, ServiceM8 and Squarespace publish, verified 2 August 2026. Calendly and HubSpot publish in US dollars and Mailchimp publishes no ongoing rate, so those three rows open at zero for you to fill in rather than carry a converted figure.
Your current stack
$90/mo
= $1,080/year
With OneBookPlus Starter
$29/mo
Replaces everything in the list. One bill.
Free plan available · No card required · Cancel anytime
One day, written by itself, an illustrated day of an Australian marketing agency run on OneBookPlus
An illustrated day, not real customer data. Scroll through it from morning to 5pm: the AI receptionist answers and books a missed call, the work runs from the app, the GST invoice is sent on the spot, payment lands and the books balance themselves, a review invite is queued for the next daily run, and the day closes with the ledger already written.
8:30am
While you're in a workshop
The launch-campaign lead you'd have missed.
A SaaS founder needs a launch campaign. He rings the first agency on Google, yours, while you're mid-whiteboard with a client.
AI Receptionist
Answered mid-whiteboard, discovery booked.
The AI answers in two rings, books a discovery call for 11:30 and emails the intake form, before your workshop wraps.
On the discovery call
Vertical, budget and stack, already captured.
The lead card has it all: vertical, budget range, current stack. You scope a 90-day pilot on the call itself.
Between meetings
Proposal signed, invoice sent.
He accepts by lunch. One tap turns the proposal into a GST invoice with a pay link, no spreadsheet, no late-night admin.
While you're on client work
Paid, and the pilot deposit is banked.
The pilot deposit lands, the books update themselves, and $250.00 GST is set aside for BAS.
Reputation on autopilot
The review ask, once the pilot is underway.
Two hours after payment the AI asks your newest client for a review, timed to the delay you set. No chasing, no awkward ask.
The day closes itself
A workshop run, a pilot signed.
You ran a workshop and signed a pilot. The book did the rest.
$0
collected
0
admin tasks done by AI
0
evenings lost
An illustrated day, not real customer data. AI Receptionist is a $79/mo add-on that needs AI Companion ($25/mo, included on Growth), and AI Companion is what sends the review invite as well. The rest of the day is the app itself.
Agency pricing
Four plans. All built for agencies.
Start free, upgrade when the retainer book justifies it. No contracts, no setup fees, and no $50/seat tax for adding a junior to the timesheet. Cancel any time.
Free
$0/forever
Test a real retainer cycle before committing, no credit card.
- Up to 5 active clients
- Unlimited GST-compliant invoices
- Scope-of-work proposals
- Branded booking page for chemistry calls
- Client CRM with engagement timeline
- Stripe Pay Now in AUD
Starter
$29/mo
Replaces Accelo + HubSpot Sales + Harvest for a small shop.
- Everything in Free
- Unlimited active clients
- Recurring retainer invoicing on schedule
- Project + retainer pipeline board
- Team time tracking to retainers & projects
- Media-spend pass-through line (tagged separately)
- Accounting, P&L & BAS-ready export
- 3 team members
No card · Drops to Free if you don't upgrade
Plus
$49/mo
Outgrowing the basics, unlimited contacts & bookings, advanced reporting.
- Everything in Starter
- Unlimited contacts & bookings
- Advanced reporting & analytics
- Batch invoicing
- Budget tracking
- 5 team logins
- 10 GB website media storage
Growth
$69/mo
For full shops juggling concentration risk, utilisation and media resell.
- Everything in Plus
- Top-client concentration-risk view
- Per-timekeeper billable rates (strategist vs producer)
- Role-based access (AMs see their clients only)
- Outstanding-receivables & days-to-pay rollups
- AI receipt and supplier-bill scanning
- 10 team members
Add-ons, charged on top of any plan
- Google Ads dashboard for media resell, $99/mo
Prices in AUD inc. GST. Online card payments carry Stripe processing fees (1.7% + 30¢ AU cards) plus a 2.5% OneBookPlus platform fee. See the full plan comparison
Already on another tool?
Switching from Accelo, Teamwork or HubSpot Agency Hub?
Most 5 to 10 person agencies move the commercial layer across on a clean 1st-of-the-month switchover. Export your clients and contacts as CSV from your current PSA, import them into OneBookPlus, and re-create your active retainers so the recurring schedule has a clean start date, the historical ledger stays in your old tool for audit.
- 1Export clients + contacts CSV from Accelo / Teamwork / HubSpot (5 min)
- 2Upload via the bulk importer, Stripe customer records migrate without re-carding (10 min)
- 3Re-create active retainers + set per-timekeeper billable rates (20 min)
- 4Run the next retainer cycle on OneBookPlus; cancel the old PSA once it's clean
Switch from
Built-in AI
Can’t get to the phone? Your AI can.
You're in back-to-back meetings, new enquiries hit voicemail and go cold before you call back.
OneBookPlus
AI Receptionist · incoming call
“I need help with my BAS, can we book a call?”
If you don't answer, the AI books it, Consultation · Wed 11:00am, and texts a confirmation.
Extend Your Toolkit
Apps for agencies
Add Google Ads management, online booking, team rostering and more to round out the agency stack. Paid apps are charged on top of your plan.
Australian Owned
Built in Melbourne, AU
GST Compliant
ATO-ready from day one
Encrypted & Isolated
TLS in transit, AES-256 at rest, tenant isolation at the database layer, read the security page
Free Plan Available
No credit card needed
Frequently asked questions
Common questions about management software for AU marketing agencies.
How does OneBookPlus handle media-spend pass-through?
You add media-spend as a line on the invoice, typically with a markup percentage your client has agreed to in the SOW (10% to 20% is industry-typical for managed-media services). Pass-through is tagged so you can separate fee revenue from media volume when you export to your accounting tool; full per-project P&L is on the roadmap.
Can I run different retainer tiers for different clients?
Yes. Each retainer is per-client, set the monthly amount, included hours/deliverables, true-up policy and renewal terms in the proposal. The recurring invoice schedule is per-engagement, so a $4,000/month retainer client and a $12,000/month retainer client both run cleanly side by side.
Does OneBookPlus replace Asana or Monday for the agency?
Honest answer: no. OneBookPlus is the commercial layer of the agency, proposals, retainers, project pipeline-by-stage, time tracking, invoicing, client CRM. It doesn't replace Asana/ClickUp/Monday for task management or creative review-and-approval flows, and we don't pretend to. Most agencies keep their PM tool and use OneBookPlus for the money side. The pipeline view tracks engagement status (proposal, in-delivery, invoiced), not individual production tasks.
How is this different from Teamwork, Accelo or HubSpot Agency Hub?
Teamwork and Accelo are mid-market agency suites with project-management depth and a price tag to match. HubSpot Agency Hub is a CRM layer on the marketing automation suite. OneBookPlus is the modern, lean alternative for small-to-mid agencies (1 to 20 people) who want proposals + retainers + project pipeline + invoicing in one tool, AU-first, from $29/month. We do not pretend to be a full PSA suite, we are the practice-side stack without the bloat.
Does it integrate with the ad platforms (Meta, Google Ads)?
OneBookPlus has Google Ads management as an installable app for agencies that resell media, at $99/mo on top of your plan. Direct Meta API integration is on the roadmap; today, most agencies report media spend manually as a line item on the monthly retainer invoice, which keeps the books cleaner anyway. Pass-through is tagged separately from fee revenue so your reporting stays honest when you export to Xero or MYOB.
Can I give clients a portal to see deliverables and invoices?
Yes. Each client has a portal showing their outstanding invoices, deliverables in progress and project status. They can pay invoices online via Stripe (AUD, no conversion fees). It cuts the “where are we up to” emails substantially.
Will it scale to a 10 to 20 person agency?
Yes. The Growth plan ($69/month) covers unlimited team members, role-based access (account managers see their clients only, partners see everything), per-team-member time tracking, per-timekeeper billable rates (senior strategist vs producer on the same project), and outstanding-receivables rollups. Above 20 people, you start needing dedicated PSA capability, talk to us about it.
How do I migrate from Teamwork, Accelo or another PSA?
Clients and contacts import from a CSV, every PSA exports them. Active retainers we recommend re-creating in OneBookPlus on a clean 1st-of-month switchover so the recurring schedule has a clean start date; the historical retainer ledger stays in your old tool for audit. In-flight projects can be either re-created (if the team prefers a fresh slate) or carried forward as engagements with start-date backdated. Stripe customer records migrate without forcing a re-card. Most 5 to 10 person agencies are operational within a fortnight; the trickiest piece is usually agreeing internally on what to leave behind versus carry forward.
About the author
Bishal Shrestha
Founder & CEO, OneBookPlus
Bishal spent a decade running digital projects for Australian small businesses before founding OneBookPlus. He writes and maintains these pages, and publishes what OneBookPlus does not do alongside what it does.
Read the founder bioHow this page was researched
The compliance and licensing statements above are taken from the bodies this page links to, including the AANA, the AASB and Ad Standards, so you can read the rule rather than take our word for it. Plan prices come from the OneBookPlus price registry, so the page and the checkout cannot disagree. Everything said about OneBookPlus describes what the product does today, and the page says so where it does not do something.
How OneBookPlus works for an agency
Marketing agencies make money two ways: a retainer that bills predictably every month, and project work that bills on milestones. Most agencies (sub-20 people) run this on an awkward stack, Teamwork or Accelo for projects (mid-market price tag), HubSpot for the CRM, Calendly for chemistry calls, Toggl for time, Xero for the actual invoicing. OneBookPlus collapses that into one platform with the AU-first details built in: GST on every line including media pass-through, ABN validated against the Australian Business Register, BAS-ready export, Stripe Pay Now in AUD.
The platform is designed around the agency operating model. Prospects book a chemistry call through your branded booking page, intake captures vertical, budget and current stack. You build a scope-of-work proposal with deliverables, milestones, retainer amount and project fees; the client signs electronically and the engagement opens with the kickoff brief attached. As your team works, timers log to retainers and projects per team member at their own billable rate, with the engagement rate as a fallback, senior strategist, account manager and producer all bill at their configured per-timekeeper rates. The retainer schedule fires monthly invoices automatically; delivered project milestones get billed together in one action when you say go; media pass-through reconciles as a separate line so your fee-revenue margin stays honest.
Margin and utilisation that matter
The dashboard surfaces top clients by month-revenue with a concentration-risk callout when one client crosses 40% of billings, or your top three exceed 75%, so dependency on a single account becomes visible before they churn. Quote-to-invoice conversion (90d) sits next to it, alongside time-tracked-today rolling from your team's timesheets. Per-engagement P&L is on the roadmap, not in today's dashboard; what's shipped is the leading indicators that matter for retainer-led agencies: concentration, conversion, billable hours, outstanding receivables.
Getting started
Sign up for free, no credit card. Add your team, set per-role billable rates, define your service types (strategy, creative, paid media, content, SEO, PR, whichever fits the agency). Import your client list from a CSV or HubSpot export. Set up your booking page and drop the link in your new-business email signature. Most agencies are operational within an hour. The free plan supports up to five active clients with unlimited invoices, enough to test on a real retainer cycle before committing. Above five clients, the Starter or Growth plan covers the full agency.
Retainers on schedule. Concentration in view.
Join Australian agencies that run their practice on OneBookPlus. Free to start, upgrade when you're ready.
Get started freeReviewed by Bishal Shrestha
Authoritative sources
Where the regulatory, accounting and industry facts on this page come from
Australian agencies bill under GST law, recognise retainer revenue under Australian accounting standards, and run media campaigns inside the ACCC's advertising rules. We cite the primary bodies for the claims on this page so you can verify directly.
- ATO, Tax invoices & GST , Valid-tax-invoice and 10% GST requirements that apply to agency fees and media on-charges.
- AASB 15, Revenue from Contracts with Customers , The standard governing recognition of monthly retainer revenue over the service period.
- Australian Business Register (ABR), ABN lookup , Source we validate your ABN against for invoices and client records.
- ACCC, Advertising & promoting your business , Misleading-claims and influencer-disclosure rules agencies are responsible for in client campaigns.
- AANA, Advertising codes & guidelines , The self-regulatory advertising codes administered by Ad Standards for Australian campaigns.
- Advertising Council Australia (ACA) , Peak body for the advertising, media and marketing-services industry, custodian of the AWARD awards.
From the blog
Related reading for marketing agencies
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