OneBookPlus vs HubSpot
CRM & marketing for small to medium business

They are built for different sizes of company. HubSpot is a deep CRM and marketing platform aimed at businesses with a dedicated marketing team, and on that ground it is genuinely stronger: workflow automation, lead scoring, multi-touch attribution and a large partner ecosystem. Most 1-50 person businesses use a narrow slice of that, contacts, deals, a few campaigns and the meetings scheduler, while paying per seat in USD. OneBookPlus bundles a simpler CRM with GST invoicing, quoting, bookings, accounting and email marketing in one AUD plan, so the deal you close becomes a tax invoice in the same app rather than a handoff to Xero. If marketing-led demand generation is the engine of your business and you have people to run it, HubSpot is the deeper tool. If you want the customer record and the money record in one place, OneBookPlus is the better fit.

HubSpot's free CRM is genuinely free, but it's limited and designed to upsell you. Per HubSpot's published pricing (https://www.hubspot.com/pricing/crm, checked 2 August 2026), Starter lists at US$20 per seat per month, though HubSpot is currently promoting it below that; Professional is US$800 per month and Enterprise US$3,600 per month, with a one-off onboarding fee of US$3,000 on Professional and US$7,000 on Enterprise. On top of the CRM you still need separate accounting software like Xero and a booking tool. OneBookPlus includes CRM, invoicing, bookings, accounting, and marketing for $0 to $69 AUD per month, billed in AUD with no per-seat step below each plan's login cap (1 / 3 / 5 / 10 by tier) and no onboarding fee.

For most small to medium businesses, yes. OneBookPlus CRM covers contact management, activity timelines, tags, lead tracking and client history, which is the part of HubSpot most small teams live in. Invoicing, bookings, accounting and email marketing come with it. If you rely on custom objects, programmatic workflows, or multi-team sales pipelines with attribution reporting, HubSpot stays ahead and you should keep it. For sole traders, freelancers and small teams, OneBookPlus covers the ground you use.

HubSpot's pricing ladder is built for mid-market and enterprise buyers, and the shape of it matters more than any single figure. The free tier is real but limited. Above it, Starter is charged per seat, so the bill rises every time you add a person; the Professional step is a large jump to a flat monthly price plus a one-off onboarding fee, for a CRM that still does not include invoicing, accounting or Australian tax compliance. The published rates are in the pricing answer above and in the comparison table on this page. On top of that an Australian business still pays for accounting software and usually a booking tool. OneBookPlus is $0 (Free), $29 (Starter), $49 (Plus) or $69 (Growth) per month in AUD with no per-seat step below each plan's login cap (1 / 3 / 5 / 10 by tier) and no onboarding fee, and CRM, invoicing, bookings, accounting and marketing are in the one plan.

This is the sharpest split between the two. HubSpot is CRM and marketing software: there is no GST breakdown, no ABN field on a tax invoice, no P&L and no BAS, so an Australian business on HubSpot runs Xero or MYOB underneath. OneBookPlus was built for Australian tax from the start: 10% GST on every invoice and quote, ABN validation against the Australian Business Register, receipt and bill scanning that reads the supplier, date, GST and total off a photo or PDF, and ATO-ready BAS figures (G1, 1A, 1B). Rostering and payroll are a separate add-on at $29/month, covering rosters, timesheets, pay runs, PAYG withholding, super and payslips, and OneBookPlus does not lodge Single Touch Payroll to the ATO yet, so you still report each pay run through STP-enabled software. What HubSpot keeps is depth on the marketing side, and its App Marketplace lists far more integrations than we do. The honest framing is that HubSpot is the better marketing engine and OneBookPlus is the better Australian book of record.

If you run a dedicated marketing team building multi-touch attribution, complex programmatic workflows, and A/B-tested landing pages, HubSpot's Marketing Hub is genuinely deeper and you should weigh that honestly. But most small to medium businesses use a fraction of it, forms, lists, a few email campaigns, and the Meetings scheduler. OneBookPlus covers exactly that: email campaigns, lead-capture forms, an online booking page, and an AI Companion that automates payment chasing, review requests, winback, and end-of-day summaries. You trade enterprise marketing depth for a workflow that carries the customer all the way to a paid, GST-compliant invoice, without per-seat USD pricing.

Yes, this is the core gap. HubSpot is CRM and marketing software with no accounting: its Payments/Commerce product is US-only, with no GST breakdown, no ABN, no P&L, and no BAS. An Australian business on HubSpot still runs Xero or MYOB underneath. OneBookPlus issues GST-compliant tax invoices with your ABN on close-won, takes the Stripe payment, records it against the invoice it settles, and generates ATO-ready BAS summaries (G1, 1A, 1B), so the marketing record and the financial record are one customer record. Rostering and payroll are a separate add-on at $29/month, with pay runs, PAYG withholding, super and payslips, and Single Touch Payroll lodgement to the ATO is not available yet.

Yes, and it is a sensible way to test the switch. Keep HubSpot for the marketing work you have already built, forms, campaigns, workflows, and start running new enquiries, quotes and invoices through OneBookPlus. Contacts move across by CSV, so nothing is trapped while you compare. The one thing to decide up front is where the customer record lives, because keeping both fully populated means keying a contact twice. Most people who run both keep HubSpot as the marketing database and OneBookPlus as the operating and financial record, then consolidate once a full BAS quarter has run through OneBookPlus.

You can export it. Contacts, invoices, quotes, payments and accounting reports all export to CSV or PDF from the dashboard, and invoices carry the ABN and GST breakdown you need for your records. Australian businesses have record-keeping obligations that outlive any software subscription, so keep your own exports at least as long as the ATO requires. There is no exit fee and no lock-in period on any plan. This is general information, not tax advice, and your accountant is the right person to confirm what you need to retain.